Analyste des données commerciales et digitales / Business and Online Data Analyst

Operações de TI

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Analyste des données commerciales et digitales / Business and Online Data Analyst

Montreal, Quebeque

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ID da oferta R-68320

Categoria TI, produtos digitais e dados

Tipo de contrato Permanent

Localização da oferta de emprego

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Votremission

Au sein de l'équipe Business Intelligence et Performance, vous jouez un rôle clé dans l'analyse de la performance commerciale et digitale de l'entreprise. Grâce àvotreexpertiseanalytiqueetvotremaîtrisedesoutilsdereporting,voustransformezlesdonnéeseninformationsstratégiquespermettantd'orienterlesdécisionsetd'optimiserlesperformances.

Vouscontribuezégalementàl'améliorationcontinuedesoutils,desprocessusetdelaqualitédesdonnées,dansunenvironnementcollaboratifetomnicanal.

Principalesresponsabilités

Analyseetsuividelaperformancecommerciale

  • Assurerunecompréhensionapprofondiedelaperformanceglobaledel'activitéetdesprincipauxleviersopérationnels.
  • Produire,analyseretprésenterlesreportingsbimensuelsetmensuelsdestinésauxéquipesetàladirection.
  • Réaliserdesanalysesponctuellesafindesoutenirlesprioritésopérationnellesetlesdécisionsstratégiques.
  • Accompagnerlesexercicesdeprévision,lesrevuesd'activitéetlesuividelaperformancegrâceàl'analysedesdonnées.
  • Garantirlafiabilité,lacohérenceetlaqualitédesindicateurs,rapportsettableauxdebord.

Analysedelaperformancedigitale

  • Suivreetanalyserlesperformancesdesdifférentscanauxdigitaux(siteweb,campagnesmédias,SEO,CRM,etc.).
  • Concevoir,développeretoptimiserlestableauxdeborddesuividelaperformancedigitale.
  • Veilleràlaqualitédusuivietdelacollectedesdonnéesencollaborationavecleséquipestechniquesetlespartiesprenantesconcernées.
  • Réaliserdesanalysesapprofondiessurlesperformancesdescampagnes,despromotionsetdestendancesdemarché.
  • Présenterrégulièrementlesrésultatsetrecommandationsauxéquipesmétiersetauxpartenairesinternes.
  • Participeràdesprojetsdigitauxinternationauxettransverses.

Gestiondesdonnéesetaméliorationcontinue

  • Extraire,analyser,valideretinterpréterlesdonnéesàl'aided'outilstelsqueBigQueryetSQL.
  • Mainteniretfaireévoluerlesoutilsdereportingetlesprocessusd'analyseexistants.
  • Répondreauxbesoinsquotidiensenmatièred'analysesetdereportingdesdifférenteséquipes.
  • Contribuerauxprojetsliésàl'omnicanalité,àlabusinessintelligenceetàlatransformationdeladonnée.
  • Identifieretmettreenœuvredesopportunitésd'améliorationvisantàoptimiserlesprocessusdereportingetlaqualitédesdonnées.

Profilrecherché

Formationetexpérience

  • Formationuniversitaireenanalysededonnées,statistiques,informatique,finance,marketinganalytiqueoudomaineconnexe.
  • Expériencesignificativedansunrôled'analysededonnées,debusinessintelligenceoudeperformancedigitale.

Compétencestechniques

  • ExcellentemaîtrisedeSQLetdeBigQuery.
  • Solideexpériencedanslacréationetl'optimisationdetableauxdebordviaPowerBI,Lookeroudesoutilssimilaires.
  • Maîtriseavancéed'Excel(tableauxcroisésdynamiques,formulescomplexes,automatisationsetmacros).
  • Bonneconnaissancedesoutilsd'analysedigitaletelsqueGoogleAnalytics,GoogleTagManagerouéquivalents.

Compétencespersonnelles

  • Fortecapacitéd'analyse,desynthèseetderésolutiondeproblèmes.
  • Rigueur,soucidudétailetsensdel'organisation.
  • Excellentesaptitudesencommunicationetenprésentationdedonnées.
  • Capacitéàvulgariserdesanalysescomplexesetàinfluencerlaprisededécision.
  • Aisanceàtravaillerenmodetransversaldansunenvironnementdynamiqueetomnicanal.
  • Espritcollaboratif,curiositéetorientationrésultats.

Atouts

  • Expériencedanslesenvironnementse-commerce,marketingdigitalouomnicanaux.
  • Connaissancedesoutilsdevisualisationetd'analyseavancéededonnées.
  • Expériencedansuncontexteinternationaloumulti-marchés.

_________________________________

Your Mission

As part of the Business Intelligence & Performance team, you will play a key role in analyzing and monitoring the company’s business and digital performance. Leveraging your analytical expertise and reporting capabilities, you will transform data into actionable insights that support strategic decision-making and drive business results.

You will also contribute to the continuous improvement of reporting tools, data quality, and business intelligence processes in a collaborative and omnichannel environment.

Key Responsibilities

Business Performance Analysis & Reporting

  • Develop a strong understanding of overall business performance and the key operational drivers impacting results.
  • Produce, analyze, and present bi-weekly and monthly business reports and dashboards for stakeholders and leadership teams.
  • Conduct ad hoc analyses to support operational priorities and strategic business decisions.
  • Provide analytical support for business reviews, forecasting activities, and performance tracking.
  • Ensure the accuracy, consistency, and reliability of reports, KPIs, and dashboards.
  • Deliver actionable insights and recommendations to support business growth and operational efficiency.

Digital Performance Analysis

  • Monitor and analyze digital performance across key channels, including website, media, SEO, CRM, and other digital touchpoints.
  • Design, develop, and optimize digital performance dashboards and reporting solutions.
  • Ensure the quality and accuracy of tracking and measurement processes in collaboration with technical teams and relevant stakeholders.
  • Conduct in-depth analyses of campaign performance, promotional activities, customer trends, and digital initiatives.
  • Present performance results, insights, and recommendations to business and cross-functional teams.
  • Participate in global and cross-functional digital projects as required.

Data Management & Continuous Improvement

  • Extract, validate, analyze, and interpret data using tools such as BigQuery and SQL.
  • Maintain and enhance reporting tools, dashboards, and recurring reporting processes.
  • Support day-to-day reporting and analytical needs across multiple business functions.
  • Contribute to omnichannel, business intelligence, and data transformation initiatives.
  • Identify opportunities to improve reporting efficiency, data quality, automation, and overall analytical capabilities.

Profile

Education & Experience

  • Bachelor's degree in Data Analytics, Statistics, Computer Science, Business, Marketing Analytics, Finance, or a related field.
  • Significant experience in a Data Analyst, Business Intelligence, Digital Performance, or related analytical role.

Technical Skills

  • Strong proficiency in SQL and BigQuery.
  • Proven experience building and maintaining dashboards using visualization tools such as Power BI, Looker, or similar platforms.
  • Advanced Microsoft Excel skills, including pivot tables, complex formulas, data modeling, and automation.
  • Good knowledge of digital analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.

Personal Competencies

  • Strong analytical thinking and problem-solving abilities.
  • Excellent attention to detail and organizational skills.
  • Strong communication and presentation skills with the ability to translate complex data into clear business insights.
  • Ability to influence decision-making through data-driven recommendations.
  • Comfortable working cross-functionally within a dynamic and collaborative omnichannel environment.
  • Curious, proactive, and results-oriented mindset.

Assets

  • Experience in e-commerce, digital marketing, travel, hospitality, retail, or omnichannel business environments.
  • Knowledge of advanced analytics, data visualization, and business intelligence methodologies.
  • Experience working in an international or multi-market environment.

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