CRM & Loyalty Manager - Northern Europe

Club Med profile:

Established in 1950, Club Medisthe pioneer and the leader of premium all-inclusive holidays for families and active couples. Club Med has been continuously innovating over the last75years and nowmarket, exclusivelysellandoperates70+ resorts across the globe. Club Med offers a new way of experiencing holidays in its upscaleand multicultural resorts, aiming to become the most desirable lifestyle travel brandfor all.

The Role & Missions: 

Club Med Northern Europe office is looking for itsCRMand LoyaltyManagerYou will be directly reporting to the MarketingDirector for Northern Europe: United Kingdom,Irelandand the Nordics. 

As a CRMProjectManager, you willbe responsible fordelivering CRM campaigns required to grow and developthe Northern Europe marketsmarketsacross B2C and B2Bchannels. You will work closely with colleagues in the marketing & sales teams,EuropeMiddle East andAfrica BUteamsbased intheParisheadquartersand the other CRM marketing teams in EMEA, to execute effective CRM marketing strategies.

Key responsabilities :

Mission 1: Customer Relationship Management (CRM)

• Design CRM/PRM programs to maximize loyalty, retention, and lifetime value (B2C & B2B)

• Plan and execute targeted campaigns; personalize communications using customer data

• Collaborate with global tech teams to resolve issues and enhance functionality

• Serve as lead for in-person events to boost customer awareness and value

• Measure andoptimizecampaign performance; generate regular reports on trends and KPIs

• Manage and create content for mobile campaigns

Mission 2: Loyalty & Retention

• Grow the database via CRM and lead generation projects; apply best practices for optimization

• Lead customer acquisition projects to drive repurchase

• Oversee loyalty initiatives, including annualization of loyal customer status with Europe CRM team

Mission 3: Data Analysis & Reporting

• Analyseinternal data (database specifics, booking patterns, destinations, calendar trends) using GA4

• Recommend optimizations based on internal data and external calendar insights

Mission 4: Trade Marketing & B2B CRM

• Coordinate trade marketing campaigns and B2B CRM calendar with Indirect and MICE teams

• Execute digital marketing campaigns (CRM, social media, b2b2c) with partners

• Develop Travel Agent Relationship Management strategy (dashboard, analysis, metrics) to support Sales Team

Mission 5: Partnerships for Database Growth

• Identifyand execute partnerships with inspiring brands for database growth and customer acquisition (from identification to execution: online, offline, events)

Requirements:

• 4+years’experiencein CRM/Marketing;advancedCRMtools(Salesforce,Acoustica plus);basic HTML/codingskills

• Excellentwrittenand verbalEnglish;strongcommand ofgrammarand style

• Experienceintravelorluxurysectorspreferred;knowledgeof B2C/B2Btraveltrends and consumerbehaviouraplus;industryrelationshipsvalued

• Skilledwithmarketing andanalyticstools; quick tolearnnew platforms

• Results-driven,focusedoncampaignmanagement and performance

• Strongunderstandingofproductand brand communication

• Exceptionalattention todetail; agile, proactive, and innovativemindset

• Excellent multitasking, deadline management, andadaptability

• Strong communicationandinterpersonalskillsfor effective collaboration

Benefits :

· Half day on xmas eve and NYE

· Birthdays off

· 3 weeks of Club Med vacations per year under Club Med policy (for GO plus one free staying guest with estimated yearly value of up to £20k)

· Smartworking policy with the possibility to work 2 days a week from home + 1 week remotely every 3 months

· Private Healthcare insurance

· Pension scheme

· 40% of office commute costs reimbursed each month

· Annual Christmas party and other social events arranged by social committee as well as off-site team building.