Coordinateur/Coordinatrice Marketing B2B

This job description is currently under review and subject to validation. Adjustments may be made before the final version is released.

PURPOSE OF THE JOB

The Marketing Content Manageris responsible forcrafting and overseeing the creation of compelling content that enhances Club Med’s brand visibility and engages target audiences. This role involves strategizing and producing content across various platforms, ensuring alignment with marketingobjectivesand adapting to market trends.The manager plays a crucial role in driving brand awareness and customer engagement through innovative and impactful content.

GENERAL MISSIONS

1.Content Strategy and Planning

• Develop a comprehensive content strategy that aligns with Club Med’s marketing goals.

• Identifykey channels and content formats to effectively reach target audiences.

• Adapt the strategy based on feedback and data to continually improve content performance.

2.Creation and Management of Content

• Produce and oversee the development of high-quality content including articles, videos, and social media.

• Collaborate with creative teams to ensure consistency and quality across all content.

• Maintain a content calendar to manage deadlines andoptimizepublishing schedules.

3.SEO and Market Trend Adaptation

• Implement SEO best practices to increase content visibility and search rankings.

• Monitor market trends and audience preferences to inform content creation.

• Analyze competitor content strategies to differentiate Club Med’s offerings.

4.Analytics and Performance Monitoring

• Track content performance metrics to evaluate effectiveness and inform strategy adjustments.

• Provide regular performance reports with insights and recommendations for improvement.

• Use data-driven decisions to enhance engagement andoptimizecontent reach.

5.Cross-functionalCollaboration

• Work with marketing, sales, and product teams to align content with broader business initiatives.

• Facilitate communication between departments to ensure cohesive messaging.

• Engage with external partners to broaden content distribution andimpact.

6. Management & Leadership

• Create a structuring and inspiring framework: Provide a clear and engaging environment, give meaning toactionsand embody the Club Med Spirit. 

• Develop and empower teams: Help them develop their skills, encourage autonomy and initiative. 

• Ensure operational excellence: Manage performance with rigor and benevolence,optimizingtime and resources.

KPI(positionrequirementsobjective)

• Content Engagement: Increase in the rate of audience interaction with published content.

• SEO Performance: Improvement in search engine rankings and organic traffic.

• Content Reach: Growth in overall visibility and reach across platforms.

• Conversion Rate: Increase in leads or sales generated from content-driven campaigns.

• Audience Feedback: Positive reviews and sentiment analysisregardingcontent.