VIE - CRM project manager - Southern Europe and Emerging Markets (M/F)

Established in 1950, Club Med is the pioneer of Premium All Inclusive holidays. We have been continuously innovating over the last 75 years and now offer more than 60 ski and sun Resorts across Europe, Asia, Africa, America and the Caribbean as well as a ‘Club Med 2’ cruise.  Club Med offers a new way of experiencing holidays in its upscale friendly and multicultural resorts. 

Our success comes from the strong commitment to exceed customers’ expectations and deliver an unforgettable experience.

Job overview:

Within the Europe & Africa Business Unit, you will join the Southern Europe Marketing team in Milan and contribute to the development and implementation of Club Med's CRM strategy across the cluster.

Reporting to the Head of Marketing and working closely with local Marketing teams, Commercial teams and the Europe & Africa CRM team, you will be responsible for driving customer engagement, retention and acquisition through relevant, personalized and performance-driven CRM communications.

You will coordinate CRM activities across the Southern Europe markets, adapting the global CRM strategy to local business priorities, customer behaviors and market specificities.

Your main objective will be to leverage our CRM and PRM databases to strengthen the relationship with existing Club Med customers, increase loyalty and repeat business, while nurturing prospects and contributing to new customer acquisition.

Missions

1/Develop the CRM & PRM Strategy

• Build customer loyalty among Italian, Spanish, Portuguese and Turkish clients by leveraging Club Med's communication pillars, CRM tools and customer database.
• Recruit new customers through the PRM database.
• Ensure that key business priorities defined during strategic meetings are properly reflected in CRM activities.

2/Manage CRM Campaigns

Bring a local dimension to Club Med communications.

• Create and manage newsletters through Dartagnan.
• Write and adapt CRM messages (in coordination with the local marketing managers of the cluster), including B2C and B2B newsletters.
• Define targeting according to customer segments and business priorities using Acoustic and Imagino.
• Manage and animate the cluster database.

3/Monitoring & Campaign Optimization

• Monitor market trends and propose concrete initiatives, such as automated communications, prospect database management and improvement, support for agencies in their commercial and visibility initiatives, and partnerships.
• Analyze campaign performance and provide recommendations for optimization.
  

Skills and competencies we’re looking for:

Education & Experience

• University degree in Marketing, Digital Marketing, Communications or Business.
• Ideally 2–3 years of experience in CRM or Digital Marketing.
• Experience with CRM campaign management and customer databases.

Skills

• Strong understanding of CRM, segmentation and customer lifecycle.
• Strong analytical and project management skills.
• Excellent written communication skills.
• Customer and results-oriented mindset.
• Rigorous, organized, proactive and detail oriented.
• Ability to work transversally across different markets, cultures and teams.

Technical Skills

• CRM / campaign management tools; knowledge of Dartagnan, Acoustic and Imagino is a plus.

• Advanced Excel and PowerPoint.

• Comfortable with AI and digital marketing tools.

Languages

• Fluent English.
• Fluency in at least one Southern European market language (Italian or Spanish)
• French as a plus
  

Conditions

• Job Type:V.I.E contract

• Location: Milan, Italy

• Starting date: from 1st February 2027